How would you advertise if you wanted to be a "tour guide" who can take you through the dark web while warning you what not to look at and not to click on?
Last Updated: 17.06.2025 06:29
I’d design my tour as a webinar, research keywords on the parts of the dark web you want to focus on, and then create some ads targeted around those keywords.
The right keywords will connect you with people interested enough in the topics, and you can also take a look at special-interest groups such as Quora spaces, Reddit subs, Facebook groups and so on.
You could also start some sort of channel (YouTube or TikTok), and offer your services one-on-one. Because some people may not want to click on porn, and some may want to avoid certain marketplaces or shopping sites selling illegal goods.
In a webinar format, you can screenshot images so your customers can see what “not to click on” and why. As well as tell them where to go (in terms of URLs) and precautions to take (VPNs, incognito browsing or whatever).
But regardless, if you want to sell something, you need to identify your audience and their wants/needs, and tailor your product to meet those wants/needs with a return that’s acceptable to you (such as a fee). It’s easy enough to advertise online.